Thursday, August 30, 2007

The need for Podcasters marketing!

As a podcaster myself, I needed to apply my own marketing skills to rise above the noise and I realized that I wasn’t alone. I was participating on a “Talkshoe” show and realized that everyone was podcasting but no one was marketing! Wow, that isn’t good is it?

But that describes a majority of podcasters. I listened as someone started talking about a brand, and the call in podcasters wanted to know what a brand was? You know what I said?

First, I cleared my throat and said, “You are the brand”!

I was horrified to listen to the call... the podcaster didn’t understand that he was the brand of his own show! Wow, someone needs a little lecture on 101 marketing, hum…

The more I looked and listened to podcasters, they are passionate about what they do and they don’t do marketing. So, I thought about a site that would help them market or at least educate them into what they need to be as successful as they want to be. So, I started a new website http://www.marketingforpodcasters.com ! Imagine that name! I got that name... I can't believe it!!!

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