The need for Podcasters marketing!

As a podcaster myself, I needed to apply my own marketing skills to rise above the noise and I realized that I wasn’t alone. I was participating on a “Talkshoe” show and realized that everyone was podcasting but no one was marketing! Wow, that isn’t good is it?

But that describes a majority of podcasters. I listened as someone started talking about a brand, and the call in podcasters wanted to know what a brand was? You know what I said?

First, I cleared my throat and said, “You are the brand”!

I was horrified to listen to the call... the podcaster didn’t understand that he was the brand of his own show! Wow, someone needs a little lecture on 101 marketing, hum…

The more I looked and listened to podcasters, they are passionate about what they do and they don’t do marketing. So, I thought about a site that would help them market or at least educate them into what they need to be as successful as they want to be. So, I started a new website http://www.marketingforpodcasters.com ! Imagine that name! I got that name... I can't believe it!!!

Interview with Podcasting Attorney Helene Wasserman

I had a great interview with a "RED" hot podcaster, (Helene Wasserman of Ford & Harrison LLP). We talk about the benefits of podcasting for lawyers and attorney firms. It also has transferable to any business, so if you own a business where you have to rise above the noise of the competition, then consider podcasting as part of the at overall strategy. Here is the brief on the podcast as found in the URL below: "This interview is a must listen for any attorney who wants to understand how to get new business. These techniques also apply to other business sectors as well. This interview also discusses 1D, 2D, and 3D marketing plus how it affects a business. It is a combination of these Ds that really have long lasting effects on a business. Enjoy!"



http://101marketing.blip.tv/file/339772/