In this economy

From Peter Brusso, CEO of Infocard.cc (http://www.infocard.cc)

Wow.. is this a nuts time or what? Marketing in a down economy is very important but let me tell you a few things to think about.

First, in an economy like this, usually the stupid company's cut sales and marketing expense's in hope to save money. The last ones you should ever cut are those. Focus on why your marketing sucks, not the budgets or people. Listen, a good marketing manager must design a campaign that works, not just spends money. With all marketing it should bring in more money then it costs, or something is wrong with the strategy altogether.

Second, in an economy like this, you need to utilize an integrated marketing approach ( a really good video on this is at: http://101marketing.blip.tv/file/1211384/). That is you need to have a marketing strategy that spans the old and the new. More people then not, when they are looking for something, oh like over 82 percent of them start looking on the Internet, so like, hm... is your marketing taking advantage of the Internet? Of course, I'm not just talking a fancy website either, but embracing the power of podcasting plus web 2.0 tools? If not, you need get up to speed and integrate this into your marketing mix, like right now! I also just posted a new video about what is important to remember about your website : http://101marketing.blip.tv/file/1953816/

Third, in an economy like this (I think I love to say that, haha), even with 10 percent unemployment, there is still 90 percent employed! People are spending money still... they have too. However, their spending profile is changing. They are looking to spend with those products, companies, and people they trust. This is really important to understand. Remember, it's what in this for the customer, not what is in it for you. I always try to get people to understand why people pay you money... and that brings me to another audio podcast for you http://101marketing.blip.tv/file/300839/ , don't forget to hit the start button!

I will have more later, and good luck in restructuring your marketing strategy!

Peter Brusso