Marketing isn't easy. Marketing isn't doing one thing. Marketing is understanding your customer and delivery avenues plus the importance of understanding a niche of customers. I was fortunate to meet Jon Cline and Markus Van Loan, at the City Club on Bunker Hill. I am a member and so are they.
Most who follow me, all 30,000 of them, know that I believe in "swarming" your clients with your materials. Part of your marketing mix should be "Internet marketing". Internet marketing is becoming one of the most pieces of your marketing mix. Why? Over 80 of the people who look for anything, are now starting on the web. It doesn't take a rocket scientist to understand the importance of that statement. Ok, so where are you on the search engines list (the three big ones (Google, Yahoo, and MSN))? Should you buy adwords? Should you dump lots of money into your website? How do you drive traffic to your site? How to you keep them involved with you? Well, you need to listen to this two part podcast to start to lay the foundation for your Internet marketing!
I was so please to find others who understand the Internet and where its going. We covered the following topics: Doing business on the Internet, Integrated marketing, four generations in the market place now, organic search engine techniques, niche economics, long tail search terms, what Google likes, online marketing landmines, and much more..... Action packed huh! Well, I know this is a good primer for all those who want to start to get their arms around Internet marketing.
Also remember.. that if you do the wrong things on your website.. you will be banned from the search engines... don't believe that? Go ask BMW.. who was banned from Google as they hired the wrong company to do their website.. they used techniques that were touted to get them to the top of Google.. by using techniques to "fool" Google.. well.. if you use these "slime ball" techniques.. you will get your site banned.. Learn from these podcasts about the "right" things to do.. and don't try to fool people... remember, there are only two types of people in the world... Pirates and partners.. they both start with the same letter "P", but they have uniquely different results on your life..
Peter Brusso
101 Marketing
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