Wow… where has the time gone? Lets start with what is first, is first… I have been doing a huge amount of podcasting and watching the industry change. I have started to include my podcasting attorneys into my 101 marketing show mix, as they are using podcasting in a marketing way. Thus, I feel it’s important to see what they do also. Enter Demetria Graves, a family law attorney in Glendale CA. She is among the many thousands of attorneys and how is she going to stand out in the crowd? By using my marketing system of blogging:podcasting:SEO website. If you have not been following me, then here is the short story.
Fact: over 80 percent of the people who look for anything, start on the Internet. So, unless you are top in the search returns, you are just lost in the noise. So, using my triangle approach, you can rise right up to the top of the search results. There is more about this at my podcast university, and I use the term loosely, http://www.podcastingforlawyers.com/Podcasting_U.html . So, Ms. Graves is starting down this path and we have seen some really cool results too, in such a short time. Her podcasts were
picked up by Mefeedia.com, and is now starting its next mission of “viral” marketing. The more other sites pick up her stuff, the more “relevance” Google puts in the material. And this means that her material will be used for “relevant” search results based on the “keywords” she has at her site, podcasts, and blogs. So, back to the show, eh? Ok, we have a great podcast that talks about her needs for marketing and how things are in her industry. Attorneys are not taught how to market; therefore, they have trouble building a business. So, go listen to this great podcast… http://101marketing.blip.tv/file/968944/ .
I did a great series with Dave Luke, the ultimate business coach. His podcast has been extremely popular and can be found at: http://101marketing.blip.tv/file/893591/ . There are two of these
podcasts really worth listening to, so here is the other one http://101marketing.blip.tv/file/789068/ which is the first one that got this whole thing started. Dave is a great coach and we all need them too! So, enjoy this extremely popular podcast series.
Fact: over 80 percent of the people who look for anything, start on the Internet. So, unless you are top in the search returns, you are just lost in the noise. So, using my triangle approach, you can rise right up to the top of the search results. There is more about this at my podcast university, and I use the term loosely, http://www.podcastingforlawyers.com/Podcasting_U.html . So, Ms. Graves is starting down this path and we have seen some really cool results too, in such a short time. Her podcasts were
picked up by Mefeedia.com, and is now starting its next mission of “viral” marketing. The more other sites pick up her stuff, the more “relevance” Google puts in the material. And this means that her material will be used for “relevant” search results based on the “keywords” she has at her site, podcasts, and blogs. So, back to the show, eh? Ok, we have a great podcast that talks about her needs for marketing and how things are in her industry. Attorneys are not taught how to market; therefore, they have trouble building a business. So, go listen to this great podcast… http://101marketing.blip.tv/file/968944/ .I did a great series with Dave Luke, the ultimate business coach. His podcast has been extremely popular and can be found at: http://101marketing.blip.tv/file/893591/ . There are two of these
podcasts really worth listening to, so here is the other one http://101marketing.blip.tv/file/789068/ which is the first one that got this whole thing started. Dave is a great coach and we all need them too! So, enjoy this extremely popular podcast series.Next up on the deck for those who use podcasts is my interview with Michelle Rafter. She writes 
for Inc magazine and wanted to interview me about making plus using podcasts to market. Her podcast can be listened to http://101marketing.blip.tv/file/837121. What is clever here is that I recorded her interview of me, for her to use on her blog site. A podcast about an interview on podcasting! It was a great use of the podcasting tool that helped her capture all the interview for her “written” article and also material for her to use in her business. You can find her blog at: http://michellerafter.wordpress.com/.
Finally, another extremely popular interview was with a “fellow marketing guy”; Peter Hill. Peter and I discuss many of the current thoughts on marketing with web 2.0 and beyond. It is really a must listen too and can be found at http://101marketing.blip.tv/file/793360/ for anyone who is interested in using web 2.0 tools to market.
for Inc magazine and wanted to interview me about making plus using podcasts to market. Her podcast can be listened to http://101marketing.blip.tv/file/837121. What is clever here is that I recorded her interview of me, for her to use on her blog site. A podcast about an interview on podcasting! It was a great use of the podcasting tool that helped her capture all the interview for her “written” article and also material for her to use in her business. You can find her blog at: http://michellerafter.wordpress.com/.Finally, another extremely popular interview was with a “fellow marketing guy”; Peter Hill. Peter and I discuss many of the current thoughts on marketing with web 2.0 and beyond. It is really a must listen too and can be found at http://101marketing.blip.tv/file/793360/ for anyone who is interested in using web 2.0 tools to market.
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